Willow Lake Lending
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CCPA Privacy Notice

Last updated: October 14, 2026

This California Consumer Privacy Act (CCPA) Notice applies to California residents and describes your privacy rights under California law. This notice supplements our Privacy Policy.

1. Information We Collect

Over the past 12 months, we have collected the following categories of personal information:

  • Identifiers: Name, email address, phone number, IP address
  • Financial Information: Requested amount, credit score range, employment status, monthly income
  • Commercial Information: Products and services requested
  • Internet Activity: Browsing history, device information
  • Geolocation Data: State of residence

2. How We Use Your Information

We use your personal information to process your request, connect you with financial providers, communicate with you, comply with legal obligations, and prevent fraud. We do not use your information for purposes incompatible with those described in our Privacy Policy.

3. Information Sharing

We share your personal information with our network of participating financial providers. We may also share information with service providers who assist our operations, and when required by law. We do not sell your personal information.

4. Your California Privacy Rights

As a California resident, you have the right to:

  • Know: Request the categories and specific pieces of personal information we collect
  • Delete: Request deletion of your personal information
  • Correct: Request correction of inaccurate personal information
  • Opt Out: Opt out of the sale or sharing of your personal information
  • Non-Discrimination: Receive equal service even if you exercise your privacy rights

5. Exercising Your Rights

To exercise any of these rights, contact us at:

We will verify your identity before processing your request and respond within 45 days.

6. Authorized Agents

You may designate an authorized agent to submit requests on your behalf. We require written permission from you and may verify your identity directly.

7. Do Not Sell or Share My Personal Information

We do not sell or share your personal information for cross-context behavioral advertising as defined by the CCPA. You do not need to opt out because we do not engage in these practices.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this notice, comply with legal obligations, resolve disputes, and enforce our agreements.

9. Updates

We may update this CCPA Notice to reflect changes in our practices or legal requirements. Updates will be posted on this page.